Step up to Coke’s new interactive vending machine & you’re in for more than just a cold bottle of sugar water. Instead of just gazing zombie-like at the choices of drink, now you can watch commercials, download ringtones & more with the giant touch-screen experience. Coke won a Gold Cannes Lion for it & they’re gonna bring it out for different events over the next 12 months.
That being said, I don’t think it warrants winning a shiny statuette. It’s very cool, but my standards for trophies is a lot higher. And I’ve driven through Cannes, so my opinion counts.
Thanks to Digital Buzz